Operations for AI visibility

Start with the format that gives clarity fastest.

Three formats. The express audit is the starting point for most cases: after it, it is clear whether anything should be done next and in what order. Movement between formats is not a ladder; not every project needs all three.

Get an express audit — $20 Talk to a specialist — $200

§ 01 · What this page is

What this page is and what it is not.

This is not a price list

The price in the first two formats is fixed and published directly. After that — individual, because the scope of operational projects differs a lot between clients and does not fit into a tariff.

This is not an agency retainer

Ongoing operations is a coordinated execution layer across several directions, not a "hours per month in exchange for reports" subscription.

There is no required ladder between formats

Some clients take the express audit and stop there. Some skip the consultation because the report has already shown everything. Some return a year later for fresh diagnosis.

The express audit is the default starting point

Even when the client is sure they know what they want, diagnosis usually pulls out a different priority. Skipping diagnosis and going straight into execution is the most common pattern that makes client projects fall apart.

Participant programs are not connected everywhere

The network of 100,000+ real people enters a project only when the product category truly needs a live human layer. That is not always the case.

Independent measurement is a separate layer

When an independent AI visibility benchmark is needed, we can recommend AI100 as a separate study with its own methodology. Most projects proceed without it.

§ 02 · Three work formats

Three formats, one team.

Each format is a different scope of what we hold inside the project. The principles are the same across all three: documented execution, manual review of sensitive tasks, transparent results.

Default starting point

Express AI visibility audit

A site run through our audit engine plus a couple of hours of review with a specialist. The output: where the brand is read cleanly, where models lose it, and which step will create the fastest shift.

Machine part of the audit through our audit engine — 20 minutes for the run
Clarification and report review by a live specialist — a couple of hours of work
A map of where the brand is read clearly, where it breaks, and which layers make sense to fix in what order
A clear first step — which module to launch next, by the client team or with our involvement
$20 fixed cost, paid up front, report within a couple of business days

Who it fits You feel that the brand is getting lost in AI results, but it is not clear exactly where. You are entering a new language market and want to check the picture before launch. Internal teams disagree on which direction is the priority. You need an external view over a short distance.

Get an express audit — $20

Diagnosis and plan

Specialist consultation and work plan

A conversation on top of the express report or your own context. We break down what exactly is failing, set priorities, and form a 30-60-90 day work plan.

A full conversation with one of the team's senior specialists — usually an hour to an hour and a half
A review of express audit results, if you have them, or quick diagnosis based on your context
A work plan with priorities, owners, and clear first steps
A written summary of the conversation — what we discussed, what we concluded, what to do next
$200 fixed cost, paid up front, conversation within a week after payment

Who it fits After the express audit, when the report has shown patterns but it is unclear what to do with them in your specific situation. Without an audit — if you already have your own understanding of the problem and need an external review. Before repositioning or entering a new market, to assemble the plan before launch.

Talk to a specialist — $200

Ongoing operations

Several work directions as an ongoing function. One calendar, one point of responsibility, regular rechecks through the engine, and a monthly report. Cost is discussed individually.

Coordinated execution across several directions at once: owned surfaces, AI markup, external footprint, participant research, vendor coordination
One work plan with priorities and deadlines, shared across all directions and all client partners
Participant programs from our network where the category requires them
Periodic return to the audit through the engine — diagnosis is updated when the category or market changes
Monthly report: what was shipped, what moved, what we review next
Quarterly architecture check-in with the decision-makers on the client side

Who it fits Visibility has become an ongoing channel, and a one-wave project no longer covers it. Coverage across several markets or a brand portfolio requires an ongoing operational layer. Vendors work in parallel and lose the overall logic between directions.

Talk to a specialist — $200

§ 03 · Movement between formats

Not a ladder. A sequence of decisions.

An express audit can lead to a specialist consultation, to one narrow project with vendor coordination, to ongoing operations — or to nothing further, if the report itself closes the question. A consultation can remain one-off or lead into ongoing operations. Ongoing operations periodically returns to a fresh audit when the category, market, or business context changes. What matters is the sequence of decisions, not movement through levels.

Audit only

Express audit → the client runs the work inside the team or with current vendors. There is no further involvement from us. This often works when the client's team is strong and only needs an external view.

Audit and plan

Express audit → specialist consultation and work plan. The most common scenario. After the consultation, the client decides whether to do it themselves, delegate to vendors, or bring us on for ongoing operations.

Audit and ongoing operations

Express audit → ongoing operations. This works when the audit already makes it clear that there is enough work for several months, and the client does not want to assemble the team themselves.

Ongoing operations and repeat diagnosis

Ongoing operations → fresh audit at a set interval. Standard operating practice, not a sign that something broke.

Most projects begin with an express audit — $20, a couple of hours of review, then the client decides. Get an express audit — $20 →